SOLUTIONS

Digital & Business Analytics for Ecommerce

Leverage your ecommerce data to make better decisions and improve business performance.

Data only creates value when you put it to work.

Every ecommerce business generates large volumes of data every day. From website traffic and user behavior to sales, products and marketing channel performance.

That’s why we build a comprehensive analytics framework.

You need to:

☑ Ensure accurate data collection.
☑ Connect marketing and ecommerce performance.
☑ Identify growth opportunities and areas for improvement.
☑ Make better data-driven decisions.

What is Digital & Business Analytics?

Digital & Business Analytics is the process of collecting, organizing and analyzing data from a business’s digital and ecommerce environment to better understand performance and make more effective decisions.

We go beyond tracking metrics.

We connect data with business goals, focusing on:

Digital Performance
Ecommerce Performance
Customer Behavior
Product Performance
Marketing Efficiency
Business Growth

Why work with us?

We don’t see analytics as a separate reporting layer. We use data every day to evaluate performance, identify opportunities and guide decisions for ecommerce businesses.

Ecommerce Expertise

We analyze data in the context of an ecommerce business, taking into account products, customers, marketing channels and commercial goals.

Data-driven Strategy

We identify patterns, problems and opportunities that can translate into actionable improvements.

Connected Data

We connect data from different sources to build a more complete picture of business performance.

Business Focused

We align analytics with KPIs and business goals, ensuring insights lead to better decisions.

Tracking & Analytics Platforms

Google Analytics 4 (GA4)

We configure GA4 around your ecommerce needs, tracking custom events, ecommerce interactions and conversions for more meaningful performance analysis.

Google Tag Manager (GTM)

We design custom tracking implementations tailored to each ecommerce store, capturing the interactions and events that deliver real business value.

Data Studio

We build custom dashboards and reports that combine data from multiple sources, providing a complete view of performance and key KPIs.

Conversions API (CAPI)

We integrate Meta and TikTok Conversions APIs to improve conversion data tracking, supporting better campaign optimization.

Power BI

We combine and analyze business data to identify trends, growth opportunities and insights that support more effective decision-making.

Server-Side Tracking (SST)

We design server-side tracking solutions for greater control over data collection and transmission, improving measurement reliability and platform integrations.

Ecommerce Expertise

Our ecommerce experience allows us to look beyond the numbers and understand what drives business performance.

We analyze:

Conversion Rates
User Behavior
Profit Margins
Product Performance
Marketing Channels
Customer & Purchase Data

We focus on the data that impact ecommerce performance and help uncover new growth opportunities.

How We Work

Step 1

Discovery & Business Analysis

We understand your business model, products, goals and challenges.

Step 2

Tracking Audit

We review your existing infrastructure and identify tracking gaps and potential issues.

Step 3

Setup & Implementation

We implement the right custom tracking framework and the necessary integrations.

Step 4

Analysis & Reporting

We analyze your data and monitor the KPIs that matter for growth and profitability.

Step 5

Insights & Optimization

We turn data into actionable recommendations that improve performance and support better decisions.

DISCOVER OUR WORK

Original Footwear: Driving Growth Through Profitability-Based Product Promotion

CSS DCO ECOMMERCE

Our collaboration with Original Footwear showed that ecommerce requires a commercial strategy, not just advertising. Integrating market research, product strategy, profitability, and digital channels optimized budget efficiency and drove strong summer growth. Additionally, targeted promotion of Plakton strengthened a key portfolio brand through a structured performance approach.

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Axel’s Transition to a Data-Driven Ecommerce Approach

CONSULTING DCO ECOMMERCE

Our collaboration with Axel proved that a structured, data-driven approach is vital in fashion ecommerce. Within four months, refining our digital strategy, audience targeting, and tools enhanced user experience and performance. The results confirm that combining strategy, creative execution, and data drives meaningful, sustainable growth for modern fashion brands.

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387% Increase in Revenue for MILENA by PARIS with Performance Marketing & DCO

DCO EMAIL MARKETING PERFORMANCE

Collaborating with MILENA by PARIS highlighted the value of data and multi-channel coordination in fashion and lingerie. Through structured strategies, campaign optimization, and full-funnel communication, we boosted performance. DCO, custom tracking, and email automations delivered a personalized customer experience, strengthening immediate sales and long-term value.

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45% Increased Sales for Antonella Concept Boutique through a Data-Driven Strategy

DCO ECOMMERCE PERFORMANCE

Collaborating with Antonella Concept Boutique proved essential in connecting strategy, data and product management. Within six months, advanced tracking, strategic segmentation and optimized Google & Meta Ads significantly boosted performance. Furthermore, a flawless website migration without data loss confirmed that a robust digital infrastructure drives sustainable fashion growth.

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DORS: Ecommerce Growth Through Strategy & Data

CONSULTING DCO ECOMMERCE

Our partnership with DORS boosted brand growth and driven strong e-commerce sales by combining creativity, data, and a targeted performance marketing strategy.

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Holistic Growth Strategy for Ledison

CSS DCO ECOMMERCE

The significant improvement across all key metrics, combined with the overall uplift in business performance, confirms that the effective use of digital channels can act as a major growth driver for modern businesses.

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+55% Revenue for Little Beans in 4 Months

CSS DCO ECOMMERCE

Our work with Little Beans proves that a strong e-commerce strategy, precise targeting, and advanced tools drive rapid growth. Within 4 months, we significantly boosted revenue and orders while improving ad efficiency, establishing a solid foundation for the brand’s continuous scaling.

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Melin Rose: Growing a Kids Fashion Brand through Data-Driven E-commerce & DCO

CONSULTING DCO ECOMMERCE

Melin Rose proves that e-commerce is a learning system. By using data and Dynamic Creative Optimization, marketing transcends advertising to shape product decisions and stock management. Continuous analysis doesn’t just drive sales, it provides a strategic roadmap for future collections and brand growth.

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Data-Driven Ecommerce Strategy for Thesis Office & Design by Geeko Digital

CONSULTING ECOMMERCE PERFORMANCE

Thesis Office & Design achieved sustainable, profitable growth through a profit-driven strategy, data-led decisions, and Meta Ads, Google Ads, CSS and DCO – building a stable, high-performing digital foundation.

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READY FOR YOUR NEXT BIG PROJECT?

Don’t be a stranger! Contact us and let’s talk about your project and needs.

How We Can Help You?

Submit your name & phone number and we will contact you!

Which KPIs should an ecommerce business track?

Key ecommerce KPIs depend on business goals and may include revenue, conversion rate, average order value, customer acquisition cost, customer lifetime value, ROAS and profitability.

Why is tracking important for an ecommerce store?

Accurate tracking enables an ecommerce store to track website visits, user interactions, conversions and ecommerce events reliably, providing the foundation for meaningful data analysis.

How does analytics improve performance marketing?

Analytics helps businesses evaluate marketing channel performance, identify opportunities and optimize campaigns and advertising budgets based on available data.

Which KPIs should an ecommerce business track?

Key ecommerce KPIs depend on business goals and may include revenue, conversion rate, average order value, customer acquisition cost, customer lifetime value, ROAS and profitability.

Why is tracking important for an ecommerce store?

Accurate tracking enables an ecommerce store to track website visits, user interactions, conversions and ecommerce events reliably, providing the foundation for meaningful data analysis.

How does analytics improve performance marketing?

Analytics helps businesses evaluate marketing channel performance, identify opportunities and optimize campaigns and advertising budgets based on available data.

Chalkeon 15, Thessaloniki, 54631

+30 231 231 1493

hello@wearegeeko.com