45% Increased Sales for Antonella Concept Boutique through a Data-Driven Strategy
DCO ECOMMERCE PERFORMANCE
Results & Achievements
Conversion Rate
Improvement in ecommerce channel efficiency.
Purchases
Significant increase in completed purchases.
Revenue
Increase in total revenue.
HELPING CLIENTS STEP UP THEIR GAME
Antonella Concept Boutique is a modern fashion destination with a history dating back to 1994, offering curated women’s fashion collections, limited pieces and collaborations with Greek and international designers.
With a strong focus on aesthetics, quality and a unique shopping experience, the brand was looking for a more efficient digital strategy with more effective promotion of its product catalog.
Our collaboration focused on creating a data-driven approach, where advertising performance was directly connected with product demand, availability and commercial potential.
Campaign Objectives
Strategy & Approach
We started by evaluating the existing ecommerce strategy, analyzing campaign performance, user behavior and product potential in order to create a more effective growth approach.
Custom Tracking & Data InfrastructureWe implemented a custom tracking setup including Meta Ads Conversions API to ensure more accurate user activity measurement and better evaluation of campaign performance. During the collaboration, the website underwent a CMS migration and redesign, which we strategically managed to maintain data quality and ensure that advertising performance was not affected.
Advanced Product Analysis & SegmentationDue to the nature of fashion retail and the limited stock availability per product SKU, we implemented a more dynamic product management strategy. Through Google Analytics 4 data analysis (product views, add to carts, purchase behavior, etc.), we evaluated product demand and identified which products had a higher probability of generating sales. This approach helped reduce wasted advertising budget on products with limited availability and allowed us to focus more on products with higher commercial potential.
Google Ads & Meta Ads StrategyWe developed and optimized campaigns across Google Ads and Meta Ads, aiming for more efficient budget allocation and promoting the right products to the right audiences.
Dynamic Creative Optimizer (DCO)We leveraged Dynamic Creative Optimizer (DCO) to create more engaging dynamic product ads. This solution enabled better visual presentation of fashion products, enhancing the brand’s aesthetics and creating more impactful communication with the audience.
Comparison Shopping Service (CSS)We integrated Antonella Concept Boutique into our Comparison Shopping Service, improving the competitiveness of Google Shopping campaigns and contributing to more efficient advertising budget utilization.
OUR BATTLE PLAN
Custom Tracking
Performance-Based Ads
Campaign Optimization
DCO Template in Meta Ads
Geeko CSS, decreasing shopping CPCs by 20%
CLIENT TESTIMONIAL
The collaboration with Antonella Concept Boutique highlighted the importance of
properly connecting
ecommerce strategy, data and product management. Within 6 months, the implementation ofadvanced tracking, strategic product segmentation and Google & Meta Ads optimization
led to significant improvement in ecommerce channel performance. At the same time, the successful website migrationwithout data loss or performance decline
confirmed the importance of a well-structured digital infrastructure for the sustainable growth of a modern fashion brand.DISCOVER OUR WORK
DCO ECOMMERCE PERFORMANCE
CONSULTING DCO ECOMMERCE
CSS DCO ECOMMERCE
CSS DCO ECOMMERCE
CONSULTING DCO ECOMMERCE
CONSULTING ECOMMERCE PERFORMANCE
BRANDING CONSULTING PERFORMANCE
CONSULTING CSS ECOMMERCE
CSS DCO ECOMMERCE
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