387% Increase in Revenue for MILENA by PARIS with Performance Marketing & DCO
DCO ECOMMERCE PERFORMANCE
Results & Achievements
Conversion Rate
Improvement in ecommerce efficiency.
Average Order Value (AOV)
Increase in the average order value.
Revenue
Significant increase in total ecommerce revenue.
HELPING CLIENTS STEP UP THEIR GAME
MILENA by PARIS is an established Greek luxury lingerie brand, based in Athens, with over 30 years of experience in designing lingerie and nightwear collections.
With a strong brand identity that combines sensuality, quality and attention to detail, the brand offers collections designed for modern women seeking unique style and perfect fit.
Our collaboration focused on enhancing ecommerce performance through a more structured and efficient digital strategy, fully leveraging available data and effectively showcasing the product portfolio.
Campaign Objectives
Strategy & Approach
We developed a growth strategy focused on maximizing the commercial potential of the product portfolio, taking into consideration the brand’s identity and brand positioning. We established an advanced tracking framework using Meta Ads Conversions API.
Performance AdvertisingWe designed and managed campaigns across Google and Meta Ads, focusing on accurate audience targeting and maximizing budget efficiency. The strategy focused on reaching users with high purchase intent, while maintaining demand through effective remarketing activities.
Dynamic Creative Optimizer (DCO)We implemented Dynamic Creative Optimizer (DCO) to create dynamic creatives that automatically adapt to each product. This approach enhanced the visual presentation of products, which is especially important in the fashion industry, increasing engagement and advertising performance.
Comparison Shopping Service (CSS)We integrated MILENA by PARIS into the our Comparison Shopping Service, improving the competitiveness of Google Shopping campaigns and increasing cost efficiency.
Email Automations & Custom Event TrackingWe designed and leveraged email automations based on custom events and real user behavior. This enabled more personalized communication, enhancing repeat purchases and increasing overall customer value.
OUR BATTLE PLAN
Custom Tracking
Performance Ads & Email
DCO & CSS
Custom Geeko DCO Template on Meta ads platform
Geeko CSS, decreasing shopping CPCs by 20%
CLIENT TESTIMONIAL
The collaboration with MILENA by PARIS highlighted the importance of
effective data utilization and the coordinated operation
of all digital channels in a demanding and competitive environment such as the fashion & lingerie industry. Through a structured strategy, campaign optimization and enhanced communication with users across every stage of the funnel, we achieved a significant improvement inoverall ecommerce performance.
At the same time, the utilization of tools such as DCO, custom tracking and email automations contributed to creating amore personalized and efficient customer experience
, strengthening both immediate sales and long-term customer value.DISCOVER OUR WORK
DCO ECOMMERCE PERFORMANCE
DCO ECOMMERCE PERFORMANCE
CONSULTING DCO ECOMMERCE
CSS DCO ECOMMERCE
CSS DCO ECOMMERCE
CONSULTING DCO ECOMMERCE
CONSULTING ECOMMERCE PERFORMANCE
BRANDING CONSULTING PERFORMANCE
CONSULTING CSS ECOMMERCE
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