Holistic Growth Strategy for Ledison

CSS DCO ECOMMERCE

Results & Achievements

+ 0 %

Conversion Rate (CVR)

Strong improvement in ecommerce efficiency.

+ 0 %

Orders

Significant growth in order volume.

+ 0 %

Revenue

Increase in total revenue.

HELPING CLIENTS STEP UP THEIR GAME

Ledison operates in the electrical equipment and lighting industry, offering a wide range of products and solutions for both individual consumers and professionals. Our collaboration focused on transforming the digital channel into a core growth driver, boosting not only online sales but also the company’s overall commercial performance.

Campaign Objectives

► Accelerate the growth of the ecommerce channel.

► Improve the efficiency of advertising campaigns.

► Strengthen the brand’s presence in a competitive market.

Strategy & Approach

Holistic Ecommerce Approach

We approached ecommerce as a unified ecosystem, focusing on the overall user experience and optimizing every touchpoint along the customer journey.

Data & Insights Utilization

Through in-depth research and data analysis, we identified high-demand products and high-intent audience segments.

Structured Product Management

We organized the product portfolio into strategic clusters, enabling more precise targeting and improved performance control.

Channel Synergy

We leveraged Google Ads and Meta Ads in a complementary way, covering all stages of the funnel and maximizing overall performance.

DCO & CSS Implementation

We used the Dynamic Creative Optimizer (DCO). to enhance creatives in social media dynamic product ads and implemented our Comparison Shopping Service to improve cost efficiency and competitiveness in Google shopping campaigns.

OUR BATTLE PLAN

Campaign Restructuring

We redesigned campaign structure based on performance data and business priorities.

Focus on High-Intent Users

We targeted users with strong purchase intent to increase conversion probability.

Product-Focused Promotion

We highlighted key products and high-demand categories to drive results.

CLIENT TESTIMONIAL

The Ledison case highlights the importance of a strategic and commercially focused approach to performance marketing. The significant improvement across all key metrics, combined with the overall uplift in business performance, confirms that the effective use of digital channels can act as a major growth driver for modern businesses.

DISCOVER OUR WORK

Holistic Growth Strategy for Ledison

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The significant improvement across all key metrics, combined with the overall uplift in business performance, confirms that the effective use of digital channels can act as a major growth driver for modern businesses.

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READY FOR YOUR NEXT BIG PROJECT?

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Why does my company need marketing consulting?

Seeking marketing consulting from an expert marketing agency can provide valuable insights and strategies to help your business succeed.

How do i sign up for my project?

Enter your information in the form and we’ll contact you.

How should I be prepared before starting?

Just let us know what you aim to achieve with your business, what marketing efforts you are currently making, as well as whether you have established a digital marketing budget.

Why does my company need marketing consulting?

Seeking marketing consulting from an expert marketing agency can provide valuable insights and strategies to help your business succeed.

How do i sign up for my project?

Enter your information in the form and we’ll contact you.

How should I be prepared before starting?

Just let us know what you aim to achieve with your business, what marketing efforts you are currently making, as well as whether you have established a digital marketing budget.

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+30 231 231 1493

hello@wearegeeko.com