Axel’s Transition to a Data-Driven Ecommerce Approach
CONSULTING DCO ECOMMERCE
Results & Achievements
Revenue per Session
Increase in revenue generated per ecommerce visit.
Checkout Completion Rate
Improvement in completed purchases.
Average Order Value (AOV)
Increase in the average order value.
HELPING CLIENTS STEP UP THEIR GAME
Axel is a well-established fashion brand with a strong presence in the women’s accessories market, creating products that combine modern design, quality, and timeless style.
Our collaboration focused on improving the overall performance of the ecommerce channel, maximizing advertising budget efficiency, and developing a more modern digital strategy with a stronger focus on reaching younger audiences.
Campaign Objectives
Strategy & Approach
We began with a comprehensive evaluation of the existing ecommerce strategy, focusing on campaign structure, performance efficiency, and identifying key areas for improvement in order to drive stronger results.
Audience & Demand ResearchWe conducted in-depth audience research and demand analysis to identify high-value user segments, key product categories, and untapped growth opportunities across different audiences.
Dynamic Creative Optimizer (DCO)We leveraged the Dynamic Creative Optimizer (DCO) to create more effective dynamic ad creatives. At the same time, we developed a custom DCO template tailored to Axel’s needs, ensuring that each product was presented in a way that enhanced the brand’s visual identity and improved user engagement.
Comparison Shopping Service (CSS)We integrated Axel into our Comparison Shopping Service, improving the competitiveness of Google Shopping campaigns while reducing costs and increasing overall efficiency.
Product SegmentationWe restructured the product portfolio into targeted segments based on performance, user interest, and purchase intent, enabling more precise targeting and better control over campaign performance.
OUR BATTLE PLAN
Analysis & Strategic Planning
New Campaign Approach
Performance Optimization
Custom Geeko DCO Template on Meta ads platform
Geeko CSS, decreasing shopping CPCs by 20%
CLIENT TESTIMONIAL
Our collaboration with Axel highlighted the
importance of a structured and data-driven ecommerce approach
in the highly competitive fashion industry. Within just 4 months, the refinement of the digital strategy, improved audience targeting, and better utilization of available tools led toa noticeable enhancement
in both the user experience and overall ecommerce performance. The results confirm that when strategy, creative execution, and data work together effectively, theycan drive meaningful and sustainable growth
for a modern fashion brand.DISCOVER OUR WORK
CONSULTING DCO ECOMMERCE
DCO ECOMMERCE PERFORMANCE
DCO ECOMMERCE PERFORMANCE
CONSULTING DCO ECOMMERCE
CSS DCO ECOMMERCE
CSS DCO ECOMMERCE
CONSULTING DCO ECOMMERCE
CONSULTING ECOMMERCE PERFORMANCE
BRANDING CONSULTING PERFORMANCE
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