+53% AOV & +20% ROAS for Toolman in just 4 months

CONSULTING CSS ECOMMERCE

Results & Achievements

+ 0 %

Average Order Value (AOV)

Customers placing larger orders

+ 0 %

Revenue

Significant increase in total sales

+ 0 %

ROAS

Optimized advertising efficiency

HELPING CLIENTS STEP UP THEIR GAME

Toolman.gr is the e-commerce store of the family-owned business AFOI DIMOU O.E., with a history dating back to 1978 in Thessaloniki. Dedicated to serving both DIY enthusiasts and professionals, the company combines decades of expertise with a wide range of products and practical guidance.

Our collaboration focused on boosting online sales and overall advertising performance through targeted actions on Google Ads and Meta Ads.

Campaign Objectives

► Strengthen the commercial performance of advertising channels

► Leverage performance marketing tools to maximize ROI on the available budget

► Enhance user experience and increase sales through smart targeting and strategic campaigns

Strategy & Approach

✦ Google Ads & CSS (Comparison Shopping Service): We integrated our CSS tool, which provides a 20% lower CPC on Shopping campaigns. This resulted in significantly improved performance across both Google Shopping and Performance Max campaigns, achieving a +20% increase in ROAS.

✦ Product Segmentation for Profitability: Given the wide product range, we implemented Product Segmentation to automatically (via custom code) identify high-performing products and allocate greater promotion to them, while ensuring balanced coverage across other categories to maximize profitability.

✦ Meta Ads for Audience Growth & Retargeting: We used Meta Ads to expand toolman’s presence to new audiences, while also implementing strong retargeting strategies to re-engage potential customers.

✦ Optimization Strategy: We conducted in-depth audience analysis, optimized product feed using our MerchantAIz app and focused on conversion value, successfully increasing both the average order value and conversion rate, thereby boosting overall channel performance.

OUR BATTLE PLAN

Research & Setup

Market research, tracking setup, and account configuration.

Google & Meta Ads

Targeted campaigns focused on high-performing products and high-intent audiences.

Continuous Optimization

Ongoing performance analysis and strategic adjustments.

Implementing Custom Product Segmentation

Geeko CSS, decreasing shopping CPCs by 20%

CLIENT TESTIMONIAL

Within just 4 months, toolman.gr achieved impressive results, such as +72% revenue growth, +53% increase in average order value and+20% improvement in ROAS. The effective use of Google Ads, Meta Ads, and Geeko Digital’s CSS service, combined with commercial analysis, data-driven strategy, and Product Segmentation for high-performing products, proved to be decisive in strengthening the company’s online presence and profitability.

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READY FOR YOUR NEXT BIG PROJECT?

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How We Can Help You?

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Why does my company need marketing consulting?

Seeking marketing consulting from an expert marketing agency can provide valuable insights and strategies to help your business succeed.

How do i sign up for my project?

Enter your information in the form and we’ll contact you.

How should I be prepared before starting?

Just let us know what you aim to achieve with your business, what marketing efforts you are currently making, as well as whether you have established a digital marketing budget.

Why does my company need marketing consulting?

Seeking marketing consulting from an expert marketing agency can provide valuable insights and strategies to help your business succeed.

How do i sign up for my project?

Enter your information in the form and we’ll contact you.

How should I be prepared before starting?

Just let us know what you aim to achieve with your business, what marketing efforts you are currently making, as well as whether you have established a digital marketing budget.

Chalkeon 15, Thessaloniki, 54631

+30 231 231 1493

hello@wearegeeko.com