Increasing Kidworld’s ROAS by 58% in Only 3 Months
CSS ECOMMERCE PERFORMANCE
Results & Achievements
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0
%
Increase of ROAS
Increased performance in Google Ads
-
0
%
CPC decreased
Reduced Cost per Click
+
0
%
Increase in CTR
Improved Click-Through Rate
HELPING CLIENTS STEP UP THEIR GAME
Kidworld is a store specializing in baby and children’s products, aiming to offer quality items for kids of all ages. The online store has been running Google Ads for the past six years. Our collaboration aimed to enhance the e-shop’s digital presence, increase sales, and fully utilize the advertising budget. Together, we designed a strategy focused on improving website data tracking, enhancing the efficiency of advertising campaigns, and ultimately increasing profitability.
Campaign Objectives
â–º Enhance Campaigns Performance: Improve ROAS and reduce CPC to boost efficiency.
â–º Strengthen User Engagement: Increase CTR for greater interaction with ads.
â–º Improve Data Tracking and Analysis: Ensure clear data collection and evaluation for informed decision-making.
Strategy & Approach
Analytics & Tracking Setup
We configured essential data analysis tools (Google Analytics, Google Tag Manager) to accurately track user behavior and assess campaign performance.
Google Ads & CSS (Comparison Shopping Service)
We implemented the CSS service, achieving a 20% reduction in cost per click (CPC) in Google Shopping campaigns. Simultaneously, we created targeted ads focusing on high-demand products, improving the click-through rate (CTR) by 56%.
Continuous Monitoring & Optimization
We conducted A/B testing and data analyses for ongoing campaign improvement, leading to a 58% increase in return on advertising spend (ROAS).
OUR BATTLE PLAN
Tracking Setup
Installed Google Tag Manager to correctly collect traffic data.
Google Ads Campaigns
Developed campaigns utilizing bidding strategies and targeted keywords.
Ecommerce Consulting
Analyzed data to understand user behavior and adjusted marketing strategy accordingly.
Dominating top brands search queries
GDN Black Friday 2024 Ads
CLIENT TESTIMONIAL
Within a 3-month period, our strategy for Kidworld delivered significant results, including a 58% increase in ROAS, a 10% decrease in CPC, and a 56% rise in CTR. The combined use of Google Ads and the CSS service, along with continuous analysis and optimization, contributed to strengthening Kidworld’s online presence and boosting its sales.
DISCOVER OUR WORK
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CSS ECOMMERCE PERFORMANCE
Kidworld’s strategy drove a 58% ROAS increase, 10% lower CPC, and 56% higher CTR in 3 months through Google Ads, CSS, and continuous optimization, enhancing its online presence and sales.
CONSULTING CRO PERFORMANCE
Our strategy for Autofox increased leads, reduced costs, and expanded into new markets. Through performance marketing, targeting, and budget optimization, we boosted brand awareness and strengthened presence across multiple international markets.
DCO DESIGN ECOMMERCE
En Chriso used the Geeko Dynamic Creative Optimizer (DCO) to boost ad performance in Greece, proving personalized ads enhance conversions, purchase value, and efficiency.
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Seeking marketing consulting from an expert marketing agency can provide valuable insights and strategies to help your business succeed.
Enter your information in the form and we’ll contact you.
Just let us know what you aim to achieve with your business, what marketing efforts you are currently making, as well as whether you have established a digital marketing budget.
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© Geeko Digital Consultants – All Rights Reserved