Increasing Kidworld’s ROAS by 58% in Only 3 Months

CSS ECOMMERCE PERFORMANCE

Results & Achievements

+ 0 %

Increase of ROAS

Increased performance in Google Ads

- 0 %

CPC decreased

Reduced Cost per Click

+ 0 %

Increase in CTR

Improved Click-Through Rate

HELPING CLIENTS STEP UP THEIR GAME

Kidworld is a store specializing in baby and children’s products, aiming to offer quality items for kids of all ages. The online store has been running Google Ads for the past six years. Our collaboration aimed to enhance the e-shop’s digital presence, increase sales, and fully utilize the advertising budget. Together, we designed a strategy focused on improving website data tracking, enhancing the efficiency of advertising campaigns, and ultimately increasing profitability.

Campaign Objectives

► Enhance Campaigns Performance: Improve ROAS and reduce CPC to boost efficiency.

► Strengthen User Engagement: Increase CTR for greater interaction with ads.

► Improve Data Tracking and Analysis: Ensure clear data collection and evaluation for informed decision-making.

Strategy & Approach

Analytics & Tracking Setup

We configured essential data analysis tools (Google Analytics, Google Tag Manager) to accurately track user behavior and assess campaign performance.

Google Ads & CSS (Comparison Shopping Service)

We implemented the CSS service, achieving a 20% reduction in cost per click (CPC) in Google Shopping campaigns. Simultaneously, we created targeted ads focusing on high-demand products, improving the click-through rate (CTR) by 56%.

Continuous Monitoring & Optimization

We conducted A/B testing and data analyses for ongoing campaign improvement, leading to a 58% increase in return on advertising spend (ROAS).

OUR BATTLE PLAN

Tracking Setup

Installed Google Tag Manager to correctly collect traffic data.

Google Ads Campaigns

Developed campaigns utilizing bidding strategies and targeted keywords.

Ecommerce Consulting

Analyzed data to understand user behavior and adjusted marketing strategy accordingly.

Dominating top brands search queries

GDN Black Friday 2024 Ads

CLIENT TESTIMONIAL

Within a 3-month period, our strategy for Kidworld delivered significant results, including a 58% increase in ROAS, a 10% decrease in CPC, and a 56% rise in CTR. The combined use of Google Ads and the CSS service, along with continuous analysis and optimization, contributed to strengthening Kidworld’s online presence and boosting its sales.

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Enter your information in the form and we’ll contact you.

How should I be prepared before starting?

Just let us know what you aim to achieve with your business, what marketing efforts you are currently making, as well as whether you have established a digital marketing budget.

Why does my company need marketing consulting?

Seeking marketing consulting from an expert marketing agency can provide valuable insights and strategies to help your business succeed.

How do i sign up for my project?

Enter your information in the form and we’ll contact you.

How should I be prepared before starting?

Just let us know what you aim to achieve with your business, what marketing efforts you are currently making, as well as whether you have established a digital marketing budget.

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+30 231 231 1493

hello@wearegeeko.com