+53% AOV & +20% ROAS for Toolman in just 4 months

CONSULTING CSS ECOMMERCE

Results & Achievements

+ 0 %

Average Order Value (AOV)

Customers placing larger orders

+ 0 %

Revenue

Significant increase in total sales

+ 0 %

ROAS

Optimized advertising efficiency

HELPING CLIENTS STEP UP THEIR GAME

Toolman.gr is the e-commerce store of the family-owned business AFOI DIMOU O.E., with a history dating back to 1978 in Thessaloniki. Dedicated to serving both DIY enthusiasts and professionals, the company combines decades of expertise with a wide range of products and practical guidance.

Our collaboration focused on boosting online sales and overall advertising performance through targeted actions on Google Ads and Meta Ads.

Campaign Objectives

► Strengthen the commercial performance of advertising channels

► Leverage performance marketing tools to maximize ROI on the available budget

► Enhance user experience and increase sales through smart targeting and strategic campaigns

Strategy & Approach

✦ Google Ads & CSS (Comparison Shopping Service): We integrated Geeko Digital’s CSS tool, which provides a 20% lower CPC on Shopping campaigns. This resulted in significantly improved performance across both Google Shopping and Performance Max campaigns, achieving a +20% increase in ROAS.

✦ Product Segmentation for Profitability: Given the wide product range, we implemented Product Segmentation to automatically (via custom code) identify high-performing products and allocate greater promotion to them, while ensuring balanced coverage across other categories to maximize profitability.

✦ Meta Ads for Audience Growth & Retargeting: We used Meta Ads to expand toolman.gr’s presence to new audiences, while also implementing strong retargeting strategies to re-engage potential customers.

✦ Campaign Optimization Strategy: We conducted in-depth audience analysis, optimized placements, and focused on conversion value, successfully increasing both the average order value and conversion rate, thereby boosting overall channel performance.

OUR BATTLE PLAN

Research & Setup

Market research, tracking setup, and account configuration.

Google & Meta Ads

Targeted campaigns focused on high-performing products and high-intent audiences.

Continuous Optimization

Ongoing performance analysis and strategic adjustments.

Implementing Custom Product Segmentation

Geeko CSS, decreasing shopping CPCs by 20%

CLIENT TESTIMONIAL

Within just 4 months, toolman.gr achieved impressive results, such as +72% revenue growth, +53% increase in average order value and+20% improvement in ROAS. The effective use of Google Ads, Meta Ads, and Geeko Digital’s CSS service, combined with commercial analysis, data-driven strategy, and Product Segmentation for high-performing products, proved to be decisive in strengthening the company’s online presence and profitability.

DISCOVER OUR WORK

+53% AOV & +20% ROAS for Toolman in just 4 months

CONSULTING CSS ECOMMERCE

In 4 months, toolman.gr grew revenue +72%, AOV +53%, and ROAS +20% through Google & Meta Ads, Geeko CSS, data-driven strategy, commercial analysis, and product segmentation.

Find More ►

En Chriso x Google Ads: +87% Conversions in Just 4 Months

CSS ECOMMERCE PERFORMANCE

In just 4 months, En Chriso grew online sales by 87%, revenue by 85%, and conversion rate by 41%, thanks to strategic Google Ads use and our CSS service.

Find More ►

How we increased Énthesis' Leads by 68% in just 6 months

ANALYTICS CONSULTING PERFORMANCE

Οur work with Énthesis boosted leads by 68% and lowered CPC by 14.14%, while improving Google visibility – showcasing the impact of targeted Google Ads in furniture retail.

Find More ►

345% Increase in Conversion Rate for Baby Owl

CSS DCO ECOMMERCE

Our Baby Owl strategy boosted sales, cut ad costs, and increased conversions. Effective Performance Marketing improved profitability, strengthened online presence, and expanded its customer base in the baby products market.

Find More ►

+31% YoY Revenue from Meta Ads via DCO for Badoo Luxury Clothing

CONSULTING DCO ECOMMERCE

Our collaboration with Badoo Luxury Clothing showed that targeted ads and Dynamic Creative Optimization boost revenue and ad efficiency, highlighting the need for adaptive marketing strategies.

Find More ►

+128% YoY Meta Ads Revenue for Beneto Maretti

CONSULTING DCO PERFORMANCE

Through a strategy that combined cutting-edge digital tracking, targeted advertising and our advanced tools such as DCO, we successfully increased the efficiency of BENETO MARETTI’s Meta campaigns, enhanced brand awareness, and maximized revenue.

Find More ►

Increasing Kidworld's ROAS by 58% in Only 3 Months

CSS ECOMMERCE PERFORMANCE

Kidworld’s strategy drove a 58% ROAS increase, 10% lower CPC, and 56% higher CTR in 3 months through Google Ads, CSS, and continuous optimization, enhancing its online presence and sales.

Find More ►

Scaling Autofox Globally by Decreasing CPA by -42%

CONSULTING CRO PERFORMANCE

Our strategy for Autofox increased leads, reduced costs, and expanded into new markets. Through performance marketing, targeting, and budget optimization, we boosted brand awareness and strengthened presence across multiple international markets.

Find More ►

Innovative Advertising Using Geeko DCO for En Chriso

DCO DESIGN ECOMMERCE

En Chriso used the Geeko Dynamic Creative Optimizer (DCO) to boost ad performance in Greece, proving personalized ads enhance conversions, purchase value, and efficiency.

Find More ►

READY FOR YOUR NEXT BIG PROJECT?

Don’t be a stranger! Contact us and let’s talk about your project and needs.

How can we help you?

Submit your name & phone number and we will contact you!

Why does my company need marketing consulting?

Seeking marketing consulting from an expert marketing agency can provide valuable insights and strategies to help your business succeed.

How do i sign up for my project?

Enter your information in the form and we’ll contact you.

How should I be prepared before starting?

Just let us know what you aim to achieve with your business, what marketing efforts you are currently making, as well as whether you have established a digital marketing budget.

Why does my company need marketing consulting?

Seeking marketing consulting from an expert marketing agency can provide valuable insights and strategies to help your business succeed.

How do i sign up for my project?

Enter your information in the form and we’ll contact you.

How should I be prepared before starting?

Just let us know what you aim to achieve with your business, what marketing efforts you are currently making, as well as whether you have established a digital marketing budget.

Chalkeon 15, Thessaloniki, 54631

+30 231 231 1493

hello@wearegeeko.com