How we increased Énthesis’ Leads by 68% in just 6 months

ANALYTICS CONSULTING PERFORMANCE

Results & Achievements

+ 0 %

Increase in Leads

More high-quality inquiries from potential customers

0 %

Search Impression Share

Significant growth in Google Search presence

- 0 %

Decrease in CPC

Lower cost per click with improved performance

HELPING CLIENTS STEP UP THEIR GAME

Énthesis has been a consistent creator of unique furniture for over 20 years, offering high-quality, aesthetic, and functional solutions for every space. Our collaboration aimed to enhance their online presence and increase incoming leads through performance marketing, with a strategic approach tailored to the brand’s unique identity.

Campaign Objectives

► Strengthen the brand’s visibility in searches related to its products
► Increase the volume and quality of inbound leads
► Optimize campaign efficiency by reducing cost per result

Strategy & Approach

✦ Keyword Research: We began with an in-depth keyword analysis, focusing on high-intent search terms relevant to Énthesis’ products and services (e.g., “living room sofas,” “custom furniture,” “modern dining sets”). Keywords were categorized based on user intent and conversion potential.

✦ Targeted Google Search Campaigns: We launched geotargeted search campaigns using high-intent keywords identified during our research. This strategy significantly improved the brand’s Search Impression Share.

✦ Continuous Optimization & Monitoring: We restructured the account with refined ad groups, improved creatives, and the use of negative keywords. Regular A/B testing of headlines and descriptions was implemented to increase ad relevance and reduce CPC.

OUR BATTLE PLAN

Keyword & Competitor Analysis

Identified high-conversion intent search terms

Google Search Campaign Development

Grouped products and services into strategic ad groups with tailored bidding

Ongoing Optimization & Testing

Monitored performance, improved ad copy and extensions, and reduced costs

Enthesis Google Display Network ads

Enthesis Google Search ads

CLIENT TESTIMONIAL

For over a six-month period, our partnership with Énthesis delivered measurable and impactful results. We successfully increased lead volume by +68% and reduced the cost per click by -14%, while significantly enhancing visibility on Google. This project highlights the power of a well-executed, targeted Google Ads campaign in a highly competitive industry like furniture retail.

DISCOVER OUR WORK

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Enter your information in the form and we’ll contact you.

Just let us know what you aim to achieve with your business, what marketing efforts you are currently making, as well as whether you have established a digital marketing budget.

© Geeko Digital Consultants – All Rights Reserved

© Geeko Digital Consultants – All Rights Reserved

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