More high-quality inquiries from potential customers
Significant growth in Google Search presence
Lower cost per click with improved performance
✦ Keyword Research: We began with an in-depth keyword analysis, focusing on high-intent search terms relevant to Énthesis’ products and services (e.g., “living room sofas,” “custom furniture,” “modern dining sets”). Keywords were categorized based on user intent and conversion potential.
✦ Targeted Google Search Campaigns: We launched geotargeted search campaigns using high-intent keywords identified during our research. This strategy significantly improved the brand’s Search Impression Share.
✦ Continuous Optimization & Monitoring: We restructured the account with refined ad groups, improved creatives, and the use of negative keywords. Regular A/B testing of headlines and descriptions was implemented to increase ad relevance and reduce CPC.
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