Increase in revenue YoY
Reduction in customer acquisition costs
Enhancement in profitability
Badoo Luxury Clothing, an established women’s premium fashion company, aimed to strengthen its market presence and boost online sales. Through our collaboration, we implemented targeted digital marketing strategies, leveraging tools like Dynamic Creative Optimizer (DCO) to enhance the performance of advertising campaigns, resulting in a significant increase in revenue and a reduction in cost per purchase.​​
• Market and Target Audience Analysis: Conducted a detailed analysis of the fashion market and Badoo Luxury Clothing’s target audience to understand the needs, preferences, and behaviors of potential customers.​
• Creation of Advertising Campaigns on Meta: Designed and implemented advertising campaigns on Meta platforms (Facebook and Instagram), focusing on audiences that match the profile of Badoo’s ideal customers.​
• Leveraging of Dynamic Creative Optimizer (DCO): Applied DCO technology to create dynamic ads, presenting the most appropriate products to each user in a more engaging manner, thereby improving interaction and conversions.​
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