YoY attraction of new users
YoY growth of the customer base
YoY revenue growth of the e-shop
Our collaboration with Little Amaryllis began in early 2022. Little Amarylli is an online store offering high-quality products from well-known brands for babies, children, and the entire family. The primary goal of our partnership was to expand the e-shop’s online presence by increasing traffic and boosting sales.
To achieve these goals, we provided specialized services that addressed every aspect of the business’s digital marketing needs. Our approach began with an in-depth analysis and evaluation of the website’s data to identify opportunities and obstacles to its growth. Based on these findings, we developed a comprehensive Performance Marketing strategy, focusing on high-performing campaigns through Google and Meta Ads.
The results of this collaboration were remarkable: Within two years, Little Amaryllis achieved a 30% increase in revenue, a 16% increase in new users, and a 20% increase in new customers. This success has established the partner as a significant player in the baby and children’s products sector, with a strong market presence and ongoing growth prospects.
Analytics & Tracking Set Up: We implemented a comprehensive data analytics system via Google Tag Manager to track performance and user behavior in real time, allowing for campaign optimization and accurate measurement of results. We then ran advertising campaigns on the most important advertising channels. Specifically:
• Meta Ads: We created campaigns on Facebook and Instagram, tailored to all stages of the funnel, leveraging features like dynamic catalog ads and remarketing offers, which delivered high performance among new and recurring customers.
• Google Ads: We invested in targeted keywords, applying smart bidding strategies based on research we conducted and focused on product catalog campaigns, such as Shopping and Performance Max.
Regarding the Shopping and Performance Max campaigns, we introduced the client to our Comparison Shopping Service, “Geeko CSS,” ensuring a 20% reduction in Cost per Click.
Finally, we provided strategic advice to enhance the user experience, such as simplifying the checkout process, adding features for cross-selling & up-selling to increase the average order value, and adjusting offers based on seasonality and audience needs.
Our collaboration with Little Amaryllis focused on improving the shopping experience and enhancing the performance of the online store.
For over 2 years, we implemented data-driven strategies, leveraged advertising channels such as Google and Meta Ads, and provided consulting services for the development of the e-shop.
The result was an impressive increase of new users by +16%, new customers by +20%, and revenue by +30%, making Little Amaryllis a key player in the baby and children’s goods industry.
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