Kivotos Oniron: Ecommerce Growth Strategy in a Super Competitive Market
Results & Achievements
Click-Through Rate (CTR)
Higher ad relevance and increased user interest YoY.
Conversion Rate (CVR)
Improved e-shop efficiency YoY.
Revenue
Increase in revenue driven by advertising YoY.
HELPING CLIENTS STEP UP THEIR GAME
Kivotos Oniron has been active since 2006 in the baby and children’s equipment sector, with a clear mission: To create spaces that combine safety, aesthetics, and imagination, contributing positively to a child’s development.
With high-quality products at accessible prices and a strong focus on customer service, the challenge was not simply increasing sales. The real objective was sustainable e-commerce growth: properly highlighting commercially and profit-driven product categories and building a consistent, high-performing digital presence.
Campaign Objectives
Strategy & Approach
The strategy for Kivotos Oniron was designed around profit-based ecommerce growth, taking into account both financial data and the specific characteristics of the children’s market.
Profit-Driven Ecommerce StrategyWe began with in-depth research and analysis of products, margins, categories, and purchasing behavior. The goal was to allocate budget to products that:
● Generate higher net profit
● Strengthen long-term customer value (LTV)
A complete tracking setup was implemented, ensuring reliable data across conversions, order value, user behavior, and campaign performance.
Meta AdsWithin the Meta ecosystem, campaigns were developed with a focus on:
● Dynamic product ads.
● Highly targeted audiences.
● Messaging that highlights safety, quality, and affordability.
Within the Google ecosystem, a well-structured Shopping & Search setup led to more efficient budget allocation:
● Leveraged our Comparison Shopping Service (CSS), reducing Shopping placement costs.
● Increased visibility among users with high purchase intent.
OUR BATTLE PLAN
Research & Analysis
Tracking
Meta Ads & Google Ads
Geeko CSS on duty
Kivotos Oniron Meta ads banner
CLIENT TESTIMONIAL
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© Geeko Digital Consultants – All Rights Reserved