345% Increase in Conversion Rate for Baby Owl

CSS DCO ECOMMERCE

Results & Achievements

+ 0 %

Conversion Rate

Attained by precise campaign targeting

+ 0 %

Purchases

Overall increase in sales

- 0 %

CPC in Google Shopping Ads

Achieved with the help of our CSS Service

HELPING CLIENTS STEP UP THEIR GAME

Baby Owl is a brand dedicated to creating unique baby clothing and accessories that bring smiles and memories to families. Aiming to boost online sales, Baby Owl required a strategy to enhance the efficiency of its advertising campaigns. By analyzing the current situation, we identified key areas for improvement and implemented a dynamic Performance Marketing strategy, focusing on Google & Meta Ads.

Campaign Objectives

► Enhance Advertising Performance: Improve the efficiency of ad campaigns to drive higher engagement and conversions.

► Effective Budget Management: Ensure optimal utilization of the advertising budget to maximize return on investment (ROI).

► Strengthen Online Presence: Increase brand awareness and interaction with Baby Owl’s target audience.

Strategy & Approach

Setting up the Tracking

We configured all tracking tools (Google Tag Manager, Meta Pixel) to ensure accurate data analysis and ad optimization.

Google Ads & CSS (Comparison Shopping Service)

We applied client’s XML into our CSS service, reducing CPC by 20% in Google Shopping and Performance Max campaigns for maximum efficiency.

Meta Ads – DCO and Dynamic Campaigns

Developed targeted Facebook & Instagram ads, utilizing our Dynamic Creative Optimizer service, utilizing Custom Dynamic Product Ads, differentiating from the competition, and implemented remarketing strategies to re-engage potential customers.

Optimization and Testing

Employed A/B testing and data-driven decisions for ongoing strategy enhancement, lowering customer acquisition costs (CPA) and increasing ad performance.

OUR BATTLE PLAN

Analysis & Planning

Identified areas for improvement in ad performance.

Campaign Creation

Implemented the strategy across Meta & Google Ads.

Monitoring & Adjustment

Continuously optimized actions based on results.

CLIENT TESTIMONIAL

Our strategy for Baby Owl yielded exceptional results, boosting online sales and significantly reducing advertising costs. Proper Performance Marketing management and the utilization of the Comparison Shopping Service (CSS) as well as Dynamic Product Optimizer service, led to an increase in conversion rate, a decrease in advertising expenses, and a rise in sales, enhancing the brand’s profitability. Through our successful collaboration, Baby Owl established a strong online presence and expanded its customer base, strengthening its position in the baby products market.

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READY FOR YOUR NEXT BIG PROJECT?

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Why does my company need marketing consulting?

Seeking marketing consulting from an expert marketing agency can provide valuable insights and strategies to help your business succeed.

How do i sign up for my project?

Enter your information in the form and we’ll contact you.

How should I be prepared before starting?

Just let us know what you aim to achieve with your business, what marketing efforts you are currently making, as well as whether you have established a digital marketing budget.

Why does my company need marketing consulting?

Seeking marketing consulting from an expert marketing agency can provide valuable insights and strategies to help your business succeed.

How do i sign up for my project?

Enter your information in the form and we’ll contact you.

How should I be prepared before starting?

Just let us know what you aim to achieve with your business, what marketing efforts you are currently making, as well as whether you have established a digital marketing budget.

Chalkeon 15, Thessaloniki, 54631

+30 231 231 1493

hello@wearegeeko.com