Attracting more engaged & high-intent buyers
Increase in order value
Enhanced campaign performance
En Chriso, a well-established jewelry company, aimed to improve the performance of its social media advertising campaigns while differentiating itself from competitors. The Dynamic Creative Optimizer solution provided personalized, dynamic catalog ads that enhanced user experience and increased the likelihood of purchase.
To achieve these goals, the Dynamic Creative Optimizer (DCO) was implemented, offering:
• Product Data Collection – Extracting images, prices, and descriptions from En Chriso’s e-shop catalog.
• Personalized Ad Creation – Using custom templates that align with the brand’s aesthetics.
• Automated Integration – Seamlessly incorporating new creatives into Meta Ads campaigns for better ad optimization.
This solution gave En Chriso complete control over product images, differentiating them from the classic Dynamic Product Ads used by most e-shops.
The implementation of Dynamic Creative Optimizer (DCO) enabled En Chriso to stand out in the Greek market by leveraging an innovative strategy that significantly improved ad performance. The results demonstrate that personalized ads can drive higher conversions, increase purchase value, and maximize advertising efficiency.
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© Geeko Digital Consultants – All Rights Reserved
