Advertising Luxury Furnitures: The Case of Casa Di Voz

BRANDING DESIGN PERFORMANCE

Results & Achievements

+ 0 %

Increase in Click-Through Rate (CTR)

Through ads relevancy

+ 0 %

Increase in Search Impression Share

With advanced bidding strategies

+ 0 %

Increase in Contact Form Submits

Enhanced lead generation

HELPING CLIENTS STEP UP THEIR GAME

Casa Di Voz, a store offering high-quality Italian furniture with exceptional italian design, sought to boost its online presence and attract more potential customers. We took on the advertising strategy and data analysis, aiming to increase engagement and improve ad performance.

Campaign Objectives

► Increase website traffic and interaction through ad optimization.

► Improve Google Search Impression Share, so the brand appears more in relevant searches.

► Increase leads, meaning more completed interest forms from potential buyers.

Strategy & Approach

To achieve these results, we implemented:

Analytics & Tracking Set Up:

• We established a comprehensive data tracking system for accurate measurement of visits, clicks, and leads, enabling continuous optimization of efforts.

Performance Marketing:

• Google Ads: Targeted search and display campaigns with precise bidding to maximize Search Impression Share and increase brand recognition.

• Meta Ads (Facebook & Instagram): Promoted offered brands to a new, targeted audience to increase engagement and drive more users to the website and interest form submissions.

OUR BATTLE PLAN

Market Research

We conducted research on user searches related to the offered products.

Data Tracking

Utilized tools like Google Analytics & Google Tag Manager to track critical KPIs (CTR, leads, form submissions).

Targeting & Campaigns

Created specialized ad campaigns on Google and Meta based on niche search terms and interests.

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CLIENT TESTIMONIAL

Timos Vozaitis

Business Owner, Casa di Voz

Our collaboration with Casa Di Voz aimed at strengthening its digital presence and increasing leads for the business. In just 5 months, through targeted Google and Meta Ads campaigns, strategic bidding, and continuous data analysis, we successfully optimized ad performance. These results prove that the combined use of performance marketing along with smart data analysis strategies and market research can lead to significant growth even in a short time.

DISCOVER OUR WORK

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READY FOR YOUR NEXT BIG PROJECT?

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Why does my company need marketing consulting?

Seeking marketing consulting from an expert marketing agency can provide valuable insights and strategies to help your business succeed.

How do i sign up for my project?

Enter your information in the form and we’ll contact you.

How should I be prepared before starting?

Just let us know what you aim to achieve with your business, what marketing efforts you are currently making, as well as whether you have established a digital marketing budget.

Why does my company need marketing consulting?

Seeking marketing consulting from an expert marketing agency can provide valuable insights and strategies to help your business succeed.

How do i sign up for my project?

Enter your information in the form and we’ll contact you.

How should I be prepared before starting?

Just let us know what you aim to achieve with your business, what marketing efforts you are currently making, as well as whether you have established a digital marketing budget.

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+30 231 231 1493

hello@wearegeeko.com