Data-Driven Ecommerce Strategy for Thesis Office & Design by Geeko Digital
Results & Achievements
Search Impression Share (SIS)
Strengthened Thesis’ visibility on Google.
Cost Per Acquisition (CPA)
Significant reduction in customer acquisition cost.
Revenue
Year-over-Year revenue growth.
HELPING CLIENTS STEP UP THEIR GAME
Thesis Office & Design was founded in 1989 and is one of the largest and most trusted office furniture companies in Greece.
With a strong presence in both the private and public sectors, the company has successfully delivered major projects, offering high-quality products that combine aesthetics and ergonomics.
The challenge was not simply to increase sales, but to achieve sustainable ecommerce growth, optimize media budget allocation, and enhance performance efficiency in a highly competitive digital environment.
Campaign Objectives
Strategy & Approach
For Thesis Office & Design, we implemented a holistic performance strategy centered on profitability, tailored to the catalog structure, product margins, and the multi-layered buying journey of modern consumers and professionals.
We began with in-depth Digital Market, Product & Competitor Research, analyzing:● High-potential products and categories.
● Competition across Google & Meta.
● User behavior and purchase intent.
● Deliver higher efficiency.
● Support long-term ecommerce growth.
Within the Meta ecosystem, the strategy focused on:
● Full-funnel campaigns (prospecting, consideration, remarketing).
● Dynamic Creative Optimization with product and audience-tailored creatives.
● Continuous A/B testing of messaging and formats to maximize efficiency.
Within the Google ecosystem, we restructured Search & Shopping campaigns with the goal of:
● Increasing Search Impression Share in high-intent queries.
● Refining budget distribution at the individual product level.
● Using Comparison Shopping Service (CSS) to lower Shopping ad overhead.
At the same time, Dynamic Creative Optimizer (DCO) was also implemented in Google Shopping Ads, an advanced and innovative practice that delivered a significant competitive advantage.
OUR BATTLE PLAN
Research & Analysis
Data-Driven Optimization
Meta Ads & Google Ads
Using CSS along with DCO in Google Ads
Using Dynamic Creative Optimizer (DCO) in Meta Ads
CLIENT TESTIMONIAL
DISCOVER OUR WORK
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© Geeko Digital Consultants – All Rights Reserved