Bioaroma Crete x Black Friday 2025: When Profit-Driven Ecommerce Stands Out in the Most Competitive Month of the Year

Results & Achievements

+ 0 %

Click-Through Rate (CTR)

Higher ad relevance and stronger user engagement.

+ 0 %

Conversion Rate (CVR)

Substantial improvement in e-shop efficiency.

+ 0 %

Revenue (YoY)

Significant increase in total revenue.

HELPING CLIENTS STEP UP THEIR GAME

Bioaroma Crete is a family-owned, farm-to-skin natural cosmetics company with deep roots in the Cretan land. The brand cultivates its own herbs, distills essential oils, and creates products inspired by Minoan recipes.

During Black Friday, the challenge was not to participate in the “discount war,” but to:
● Increase profitability.
● Protect premium brand positioning.
● Convert increased traffic into high-quality, profitable sales.

Campaign Objectives

► Preserve brand authenticity and value in a highly saturated advertising environment.

► Leverage the period to acquire and activate new customers with high lifetime value (LTV).

► Increase ecommerce sales with a strong focus on net profit, not discount-driven volume.

Strategy & Approach

The Black Friday 2025 strategy was designed as a profit-first campaign, grounded in previous-year data with a clear focus on performance and scalability.

Profit-Based Ecommerce Strategy

Before the campaign launch, products, margins, and AOV were analyzed to identify the SKUs that perform best under high-demand conditions.

Meta Ads with Dynamic Creative Optimizer (DCO)

The Geeko DCO was implemented, enabling dynamic, product-based creatives. This resulted in higher CTR and ROAS compared to the previous year, despite increased competition.

Google Ads & Comparison Shopping Service (CSS)

Within the Google ecosystem, a well-structured Shopping setup combined with the Geeko CSS played a key role in increasing YoY revenue while reducing Shopping Ads impression costs.

OUR BATTLE PLAN

Ecommerce Strategy

Analysis of margins, AOV, and YoY conversion data.

Meta Ads with DCO

Dynamic Black Friday ads with automated creative generation.

Google Ads with CSS

Highly competitive Shopping Ads and optimized budget allocation.

Bioaroma Crete with DCO Meta Ads

CLIENT TESTIMONIAL

Black Friday 2025 proved that success doesn’t come from the biggest discount, but from the right strategy. The collaboration with Bioaroma Crete demonstrated that a premium brand can increase both conversion rate and revenue while maintaining its authenticity. By implementing a profit-driven Black Friday ecommerce strategy, combining Meta Ads with DCO and Google Ads with CSS, we built a repeatable and sustainable success model for the most demanding commercial periods.

DISCOVER OUR WORK

Bioaroma Crete x Black Friday 2025: When Profit-Driven Ecommerce Stands Out in the Most Competitive Month of the Year

Black Friday 2025 showed that success comes from strategy, not discounts. With Bioaroma Crete, a profit-driven Meta & Google Ads approach increased conversions and revenue while preserving premium brand value.

Find More ►

Magicbee x DCO: Performance Growth with Dynamic Creative on Meta & TikTok

Magicbee boosted CTR by 171%, cut cost per purchase by 32%, and improved ad efficiency using DCO across Meta & TikTok — driving modern, personalized, measurable growth.

Find More ►

+53% AOV & +20% ROAS for Toolman in just 4 months

CONSULTING CSS ECOMMERCE

In 4 months, toolman.gr grew revenue +72%, AOV +53%, and ROAS +20% through Google & Meta Ads, Geeko CSS, data-driven strategy, commercial analysis, and product segmentation.

Find More ►

En Chriso x Google Ads: +87% Conversions in Just 4 Months

CSS ECOMMERCE PERFORMANCE

In just 4 months, En Chriso grew online sales by 87%, revenue by 85%, and conversion rate by 41%, thanks to strategic Google Ads use and our CSS service.

Find More ►

How we increased Énthesis' Leads by 68% in just 6 months

ANALYTICS CONSULTING PERFORMANCE

Οur work with Énthesis boosted leads by 68% and lowered CPC by 14.14%, while improving Google visibility – showcasing the impact of targeted Google Ads in furniture retail.

Find More ►

345% Increase in Conversion Rate for Baby Owl

CSS DCO ECOMMERCE

Our Baby Owl strategy boosted sales, cut ad costs, and increased conversions. Effective Performance Marketing improved profitability, strengthened online presence, and expanded its customer base in the baby products market.

Find More ►

+31% YoY Revenue from Meta Ads via DCO for Badoo Luxury Clothing

CONSULTING DCO ECOMMERCE

Our collaboration with Badoo Luxury Clothing showed that targeted ads and Dynamic Creative Optimization boost revenue and ad efficiency, highlighting the need for adaptive marketing strategies.

Find More ►

+128% YoY Meta Ads Revenue for Beneto Maretti

CONSULTING DCO PERFORMANCE

Through a strategy that combined cutting-edge digital tracking, targeted advertising and our advanced tools such as DCO, we successfully increased the efficiency of BENETO MARETTI’s Meta campaigns, enhanced brand awareness, and maximized revenue.

Find More ►

Increasing Kidworld's ROAS by 58% in Only 3 Months

CSS ECOMMERCE PERFORMANCE

Kidworld’s strategy drove a 58% ROAS increase, 10% lower CPC, and 56% higher CTR in 3 months through Google Ads, CSS, and continuous optimization, enhancing its online presence and sales.

Find More ►

READY FOR YOUR NEXT BIG PROJECT?

Don’t be a stranger! Contact us and let’s talk about your project and needs.

How can we help you?

Submit your name & phone number and we will contact you!

Why does my company need marketing consulting?

Seeking marketing consulting from an expert marketing agency can provide valuable insights and strategies to help your business succeed.

How do i sign up for my project?

Enter your information in the form and we’ll contact you.

How should I be prepared before starting?

Just let us know what you aim to achieve with your business, what marketing efforts you are currently making, as well as whether you have established a digital marketing budget.

Why does my company need marketing consulting?

Seeking marketing consulting from an expert marketing agency can provide valuable insights and strategies to help your business succeed.

How do i sign up for my project?

Enter your information in the form and we’ll contact you.

How should I be prepared before starting?

Just let us know what you aim to achieve with your business, what marketing efforts you are currently making, as well as whether you have established a digital marketing budget.

Chalkeon 15, Thessaloniki, 54631

+30 231 231 1493

hello@wearegeeko.com