Up to 20–25% of your data may be lost or inaccurate due to adblockers, cookie restrictions and Apple iOS updates. What does this mean? Reduced performance and profitability!
Traditionally, Client Side Tracking is done by third parties (such as analytics tools, social media platforms, etc.) using raw data collected from websites (cookies). This method of tracking on websites is implemented through code that is executed directly in the user’s browser.
Cookies used on websites by third parties will soon be banned by the European Union.
Traditional tracking, however, faces more challenges:
• Reducing data quality & blocking tracking via ad blockers.
• Lack of data control, which belongs to external platforms.
• High data protection risk, as personal data reaches third party providers unchecked.
In contrast to traditional tracking, Server-Side Tracking stores data securely on a server, giving you control.
You can think of it as a tunnel that sends valuable data directly to analytics and marketing tools, free from the effects of ad blockers and concerns about privacy.
• Recording of 100% of website data.
• Reduce dependency on third-party tools.
• Improving website speed by minimizing logging codes.
• Better decision-making based on accurate data.
• Compliance with personal data protection regulations (GDPR).
According to a Meta study, online stores that implement Server-Side Tracking can boost their results by up to 13%
X Limited ad performance.
X Adblockers prevent data collection.
X Lack of data tracking control.
X High risk of privacy data breach.
X Dependence on third party providers.
✓ Increase overall efficiency up to 30%.
✓ Tracking is unaffected by ad blockers.
✓ Full data control.
✓ Compliance with data protection requirements (GDPR).
✓ Utilization of 1st party data in future marketing actions.
© Geeko Digital Consultants – All Rights Reserved
© Geeko Digital Consultants – All Rights Reserved
