{"id":8504,"date":"2025-02-26T15:28:03","date_gmt":"2025-02-26T13:28:03","guid":{"rendered":"https:\/\/www.wearegeeko.com\/?post_type=blog-post&#038;p=8504"},"modified":"2026-02-12T10:50:07","modified_gmt":"2026-02-12T08:50:07","slug":"%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1","status":"publish","type":"blog-post","link":"https:\/\/www.wearegeeko.com\/el\/blog-post\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\/","title":{"rendered":"\u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf ROAS: \u0391\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u039a\u03ad\u03c1\u03b4\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf POAS"},"content":{"rendered":"","protected":false},"featured_media":8506,"template":"","blog-taxonomy":[44,30],"class_list":["post-8504","blog-post","type-blog-post","status-publish","has-post-thumbnail","hentry","blog-taxonomy-ecommerce","blog-taxonomy-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf ROAS: \u0391\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u039a\u03ad\u03c1\u03b4\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf POAS - Geeko Digital \ud83e\udd8e<\/title>\n<meta name=\"description\" content=\"\u03a3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 Performance Marketing, \u03c4\u03bf ROAS (Return on Ad Spend) \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03b4\u03ce \u03ba\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc metric \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wearegeeko.com\/el\/blog-post\/\u03c0\u03ad\u03c1\u03b1-\u03b1\u03c0\u03cc-\u03c4\u03bf-roas-\u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2-\u03c4\u03bf-\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf ROAS: \u0391\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u039a\u03ad\u03c1\u03b4\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf POAS - Geeko Digital \ud83e\udd8e\" \/>\n<meta property=\"og:description\" content=\"\u03a3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 Performance Marketing, \u03c4\u03bf ROAS (Return on Ad Spend) \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03b4\u03ce \u03ba\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc metric \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wearegeeko.com\/el\/blog-post\/\u03c0\u03ad\u03c1\u03b1-\u03b1\u03c0\u03cc-\u03c4\u03bf-roas-\u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2-\u03c4\u03bf-\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\/\" \/>\n<meta property=\"og:site_name\" content=\"Geeko Digital \ud83e\udd8e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearegeeko\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T08:50:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wearegeeko.com\/wp-content\/uploads\/2025\/02\/roas-vs-poas-1a.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u03bb\u03b5\u03c0\u03c4\u03cc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wearegeeko.com\\\/blog-post\\\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\\\/\",\"url\":\"https:\\\/\\\/www.wearegeeko.com\\\/blog-post\\\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\\\/\",\"name\":\"\u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf ROAS: \u0391\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u039a\u03ad\u03c1\u03b4\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf POAS - Geeko Digital \ud83e\udd8e\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wearegeeko.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.wearegeeko.com\\\/blog-post\\\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wearegeeko.com\\\/blog-post\\\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wearegeeko.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/roas-vs-poas-1a.png\",\"datePublished\":\"2025-02-26T13:28:03+00:00\",\"dateModified\":\"2026-02-12T08:50:07+00:00\",\"description\":\"\u03a3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 Performance Marketing, \u03c4\u03bf ROAS (Return on Ad Spend) \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03b4\u03ce \u03ba\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc metric \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.wearegeeko.com\\\/blog-post\\\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\\\/#breadcrumb\"},\"inLanguage\":\"el\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.wearegeeko.com\\\/blog-post\\\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/www.wearegeeko.com\\\/blog-post\\\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.wearegeeko.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/roas-vs-poas-1a.png\",\"contentUrl\":\"https:\\\/\\\/www.wearegeeko.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/roas-vs-poas-1a.png\",\"width\":800,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.wearegeeko.com\\\/blog-post\\\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.wearegeeko.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf ROAS: \u0391\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u039a\u03ad\u03c1\u03b4\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf POAS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.wearegeeko.com\\\/#website\",\"url\":\"https:\\\/\\\/www.wearegeeko.com\\\/\",\"name\":\"Geeko Digital \ud83e\udd8e\",\"description\":\"Unlock your True Business Potential\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.wearegeeko.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.wearegeeko.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"el\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.wearegeeko.com\\\/#organization\",\"name\":\"Geeko Digital \ud83e\udd8e\",\"url\":\"https:\\\/\\\/www.wearegeeko.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/www.wearegeeko.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.wearegeeko.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Geeko_Final_FullColor-no-motto-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.wearegeeko.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Geeko_Final_FullColor-no-motto-scaled.jpg\",\"width\":2560,\"height\":1680,\"caption\":\"Geeko Digital \ud83e\udd8e\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wearegeeko.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearegeeko\\\/\",\"https:\\\/\\\/www.instagram.com\\\/wearegeeko\",\"https:\\\/\\\/www.tiktok.com\\\/@wearegeeko\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/88068000\\\/admin\\\/feed\\\/posts\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf ROAS: \u0391\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u039a\u03ad\u03c1\u03b4\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf POAS - Geeko Digital \ud83e\udd8e","description":"\u03a3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 Performance Marketing, \u03c4\u03bf ROAS (Return on Ad Spend) \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03b4\u03ce \u03ba\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc metric \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wearegeeko.com\/el\/blog-post\/\u03c0\u03ad\u03c1\u03b1-\u03b1\u03c0\u03cc-\u03c4\u03bf-roas-\u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2-\u03c4\u03bf-\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\/","og_locale":"el_GR","og_type":"article","og_title":"\u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf ROAS: \u0391\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u039a\u03ad\u03c1\u03b4\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf POAS - Geeko Digital \ud83e\udd8e","og_description":"\u03a3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 Performance Marketing, \u03c4\u03bf ROAS (Return on Ad Spend) \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03b4\u03ce \u03ba\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc metric \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.","og_url":"https:\/\/www.wearegeeko.com\/el\/blog-post\/\u03c0\u03ad\u03c1\u03b1-\u03b1\u03c0\u03cc-\u03c4\u03bf-roas-\u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2-\u03c4\u03bf-\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\/","og_site_name":"Geeko Digital \ud83e\udd8e","article_publisher":"https:\/\/www.facebook.com\/wearegeeko\/","article_modified_time":"2026-02-12T08:50:07+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/www.wearegeeko.com\/wp-content\/uploads\/2025\/02\/roas-vs-poas-1a.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2":"1 \u03bb\u03b5\u03c0\u03c4\u03cc"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.wearegeeko.com\/blog-post\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\/","url":"https:\/\/www.wearegeeko.com\/blog-post\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\/","name":"\u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf ROAS: \u0391\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u039a\u03ad\u03c1\u03b4\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf POAS - Geeko Digital \ud83e\udd8e","isPartOf":{"@id":"https:\/\/www.wearegeeko.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wearegeeko.com\/blog-post\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\/#primaryimage"},"image":{"@id":"https:\/\/www.wearegeeko.com\/blog-post\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wearegeeko.com\/wp-content\/uploads\/2025\/02\/roas-vs-poas-1a.png","datePublished":"2025-02-26T13:28:03+00:00","dateModified":"2026-02-12T08:50:07+00:00","description":"\u03a3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 Performance Marketing, \u03c4\u03bf ROAS (Return on Ad Spend) \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03b4\u03ce \u03ba\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc metric \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.","breadcrumb":{"@id":"https:\/\/www.wearegeeko.com\/blog-post\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\/#breadcrumb"},"inLanguage":"el","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wearegeeko.com\/blog-post\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\/"]}]},{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/www.wearegeeko.com\/blog-post\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\/#primaryimage","url":"https:\/\/www.wearegeeko.com\/wp-content\/uploads\/2025\/02\/roas-vs-poas-1a.png","contentUrl":"https:\/\/www.wearegeeko.com\/wp-content\/uploads\/2025\/02\/roas-vs-poas-1a.png","width":800,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.wearegeeko.com\/blog-post\/%cf%80%ce%ad%cf%81%ce%b1-%ce%b1%cf%80%cf%8c-%cf%84%ce%bf-roas-%ce%b1%cf%80%ce%bf%ce%ba%ce%b1%ce%bb%cf%8d%cf%80%cf%84%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%bf-%cf%80%cf%81%ce%b1%ce%b3%ce%bc%ce%b1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wearegeeko.com\/"},{"@type":"ListItem","position":2,"name":"\u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf ROAS: \u0391\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u039a\u03ad\u03c1\u03b4\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf POAS"}]},{"@type":"WebSite","@id":"https:\/\/www.wearegeeko.com\/#website","url":"https:\/\/www.wearegeeko.com\/","name":"Geeko Digital \ud83e\udd8e","description":"Unlock your True Business Potential","publisher":{"@id":"https:\/\/www.wearegeeko.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wearegeeko.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"el"},{"@type":"Organization","@id":"https:\/\/www.wearegeeko.com\/#organization","name":"Geeko Digital \ud83e\udd8e","url":"https:\/\/www.wearegeeko.com\/","logo":{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/www.wearegeeko.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wearegeeko.com\/wp-content\/uploads\/2023\/10\/Geeko_Final_FullColor-no-motto-scaled.jpg","contentUrl":"https:\/\/www.wearegeeko.com\/wp-content\/uploads\/2023\/10\/Geeko_Final_FullColor-no-motto-scaled.jpg","width":2560,"height":1680,"caption":"Geeko Digital \ud83e\udd8e"},"image":{"@id":"https:\/\/www.wearegeeko.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearegeeko\/","https:\/\/www.instagram.com\/wearegeeko","https:\/\/www.tiktok.com\/@wearegeeko","https:\/\/www.linkedin.com\/company\/88068000\/admin\/feed\/posts\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.wearegeeko.com\/el\/wp-json\/wp\/v2\/blog-post\/8504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wearegeeko.com\/el\/wp-json\/wp\/v2\/blog-post"}],"about":[{"href":"https:\/\/www.wearegeeko.com\/el\/wp-json\/wp\/v2\/types\/blog-post"}],"version-history":[{"count":2,"href":"https:\/\/www.wearegeeko.com\/el\/wp-json\/wp\/v2\/blog-post\/8504\/revisions"}],"predecessor-version":[{"id":8510,"href":"https:\/\/www.wearegeeko.com\/el\/wp-json\/wp\/v2\/blog-post\/8504\/revisions\/8510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wearegeeko.com\/el\/wp-json\/wp\/v2\/media\/8506"}],"wp:attachment":[{"href":"https:\/\/www.wearegeeko.com\/el\/wp-json\/wp\/v2\/media?parent=8504"}],"wp:term":[{"taxonomy":"blog-taxonomy","embeddable":true,"href":"https:\/\/www.wearegeeko.com\/el\/wp-json\/wp\/v2\/blog-taxonomy?post=8504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}